Words That Work for Your Brand

My hands-on approach means I take the time to understand your brand inside and out, crafting a unique perspective that connects with your audience. Through engaging, relatable copy, I ensure your message is clear, compelling, and right on target.

From in-depth editorial features and news articles that highlight your company’s impact to persuasive email campaigns, website copy, and product descriptions that drive engagement—I craft compelling content tailored to your brand’s voice. Whether you need well-researched articles that tell your story or engaging social media content, I deliver words that inform, connect, and inspire action.

A Look at the Numbers

With 20+ years of experience in corporate communications and public relations writing, I’ve helped businesses and organizations tell their stories effectively. I’ve traveled over 100K miles across the Caribbean and the South Pacific, ‘researching’ fishing and surfing destinations to fuel my writing. Today, I’ve dedicated 30K+ words to the outdoor industry, focusing on conservation, and recreational fisheries management with storytelling that makes an impact.

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My Words In Action

Great storytelling doesn’t just capture moments—it brings them to life, engages readers, and leaves a lasting impact.
My work for the IGFA’s International Angler magazine showcases my passion for the sport, conservation, and the people behind the fishing industry. From in-depth partner profiles to stories that highlight emerging trends, each article is crafted to inform, inspire, and connect. And this is just the beginning.
As I continue writing for leading publications in the fishing and outdoor industries, this page will grow—so get on my email list below for new stories that bring the world of angling to life.

Today’s Modern Fish Mounts Not Your Dad’s Skin Mount

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Remember the First Time Your Bobber Went Under? A Story About IGFA's Education Programs

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Writing the Outdoors: Books That Inspire

Great stories don’t just entertain—they connect, educate, and inspire action. As both a copywriter and an author, I bring my passion for fishing, conservation, and the outdoor experience to the page.

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Every Catch Has a Story

Whether it’s the quiet triumph of a son out-fishing his dad or the unforgettable bond formed on the banks of a remote lodge stream, fishing stories are more than just tales. They’re legacies.

I specialize in storytelling that connects the dots between anglers, conservation, and the fishing industry. From the heartfelt to the hard-hitting, I bring voice to the moments that matter. Stories that celebrate the adventure, honor the environment, and resonate with the people who care about both.

If your brand has a story to tell or needs help discovering one, I’d be honored to help you cast the first line.

 

 

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